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Did new mazda 3the car buying public abandon affordable lightweight open-topped sportscars, or did manufacturers abandon them? Either way, mazda spotted a gap in the market and in 1989 released themazda mx5newcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
new mazda 3Conceptmazda mx5newcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
The concept for this car is rumored to have grown from a conversation that automotive journalist Bob Hall had with Kenichi Yamamoto, the managing director of mazda in new mazda 3spring 1979newcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsTwo years later when Bob Hall joined mazda's product planning department, the mazda mx5took one step closer to productionnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsmazda North America (MANA) soon went to work producing new mazda 3several designs, meanwhile mazda's Tokyo design studio was producing designs of it's ownnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
In April 1984 the design sketches were presented to head office, at this stage the Tokyo mid-engined coupe new mazda 3design looked more promising, but MANA didn't give upnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsIn August of the same year, the teams met again at Hiroshima to compare full sized clay modelsnew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThis time there was new mazda 3no contest and MANA's two seater rear wheel drive design was selectednewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
A British company, International Automotive Designs (IAD) were charged with the task of building a working prototypenew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThis new mazda 3was completed by August 1985 and the plan was to ship it straight to Japan for review in marketing clinics, but Masataka Matsui, head of the Testing and Research division had other ideasnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsnewmazda 3Instead the car was taken to Santa Barbara, California where it could be viewed by potential buyers in it's main target marketplacenew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe car was an immediate hit and in the new mazda 3words of one of the engineers we had people chasing us down the street asking us who made the carnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe car's future was assured and in January 1986 the project was new mazda 3given the official go-aheadnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
Concept mazda mx5newcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsClick to see signed print bought in miata.net auction 1997 At this point serious consideration was given as to how the car new mazda 3should be builtnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsA crucial decision had to be made , whether to build the car on an existing floor plan or to start from scatch and build a new onenew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsnew mazda 3mazda decided that it had the opportunity to build exactly the car it wanted and that there was no point in building it, if they didn't build it rightnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe attention to new mazda 3detail and the amount of effort put in by the teams was astoundingnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsFor example Toshihiko Hirai the Product Program Manager made an audio tape of his favourite car exhaust notes and new mazda 3played it over and over until he had decided on exactly the right soundnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsMeanwhile, back in California, Rod Bymaster was searching for a name for this new carnew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsFinally one new mazda 3day he came across the word 'Meed' in the dictionary which was derived from the old German word Miata meaning 'Reward'newcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe name stuck and the mazda mx5was badged the 'Miata' newmazda 3in North Americanewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycars
In August 1988 the car was presented to a select group of car magazine editors at the mazda test track in Miyoshinew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThey loved the car, but new mazda 3were sworn to secrecynewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe first spy pictures appeared in 'Autoweek' in November 1988 and in June 1989 mazda held a press conference to announce the launch of their new light-weight sports new mazda 3carnewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsSince then the mazda mx5, has collected awards, rave reviews and a place on the short list for car of the centurynewcars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsThe rest, as they say, is Historynew cars, newmazda 3, newmazda 6, new mazdacars, nicecars, very fastcars, very sexycarsBy: Jon beal |
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