Pilling Group Mazda

Subject = Pilling group Mazda
Description = Pilling group mazda
Category = Pilling Mazda

cars

mazda mx5

mazda rx 7

used rx-7 Concept

mazda mx5

mazda rx 7

The concept for this car is rumored to have grown from a conversation that automotive journalist Bob Hall had with Kenichi Yamamoto, the managing director of mazda in used rx-7 spring 1979

mazda rx 7

Two years later when Bob Hall joined mazda's product planning department, the

mazda mx5

mazda rx 7

mazda North America (MANA) soon went to work producing used rx-7 several designs, meanwhile mazda's Tokyo design studio was producing designs of it's own

mazda rx 7

In April 1984 the design sketches were presented to head office, at this stage the Tokyo mid-engined coupe used rx-7 design looked more promising, but MANA didn't give up

mazda rx 7

In August of the same year, the teams met again at Hiroshima to compare full sized clay models

mazda rx 7

This time there was used rx-7 no contest and MANA's two seater rear wheel drive design was selected

mazda rx 7

A British company, International Automotive Designs (IAD) were charged with the task of building a working prototype

mazda rx 7

This used rx-7 was completed by August 1985 and the plan was to ship it straight to Japan for review in marketing clinics, but Masataka Matsui, head of the Testing and Research division had other ideas

mazda rx 7

Instead the car was taken to Santa Barbara, California where it could be viewed by potential buyers in it's main target marketplace

mazda rx 7

The car was an immediate hit and in the used rx-7 words of one of the engineers we had people chasing us down the street asking us who made the car

mazda rx 7

The car's future was assured and in January 1986 the project was used rx-7 given the official go-ahead

mazda rx 7

Concept

mazda mx5

mazda rx 7

Click to see signed print bought in miata.net auction 1997

At this point serious consideration was given as to how the car used rx-7 should be built

mazda rx 7

A crucial decision had to be made , whether to build the car on an existing floor plan or to start from scatch and build a new one

mazda rx 7

used rx-7 mazda decided that it had the opportunity to build exactly the car it wanted and that there was no point in building it, if they didn't build it right

mazda rx 7

The attention to used rx-7 detail and the amount of effort put in by the teams was astounding

mazda rx 7

For example Toshihiko Hirai the Product Program Manager made an audio tape of his favourite car exhaust notes and used rx-7 played it over and over until he had decided on exactly the right sound

mazda rx 7

Meanwhile, back in California, Rod Bymaster was searching for a name for this new car

mazda rx 7

Finally one used rx-7 day he came across the word 'Meed' in the dictionary which was derived from the old German word Miata meaning 'Reward'

mazda rx 7

The name stuck and the

mazda mx5

mazda rx 7

In August 1988 the car was presented to a select group of car magazine editors at the mazda test track in Miyoshi

mazda rx 7

They loved the car, but used rx-7 were sworn to secrecy

mazda rx 7

The first spy pictures appeared in 'Autoweek' in November 1988 and in June 1989 mazda held a press conference to announce the launch of their new light-weight sports used rx-7 car

mazda rx 7

Since then the

mazda mx5

mazda rx 7

The rest, as they say, is History

mazda rx 7